Once again, Fruit Attraction has established itself as an essential event for the international fruit and vegetable sector. Held from 30 September to 2 October 2025 at IFEMA MADRID, this 17th edition brought together more than 2,500 exhibiting companies and 121,137 professionals from 152 countries. According to data from the organisers, there was a 3% increase in the number of attendees and a 5% increase in international representation compared to the previous edition.

On this occasion, Luciano Aguilar was present at the TOMRA Food stand, a leader in the development and design of optical solutions for food processing. During three intense days, the entire team had the opportunity to meet with customers and professionals from the sector, share experiences and learn about the latest trends in automation within the fruit and vegetable industry.

The 17th edition of Fruit Attraction consolidated its role as an international meeting point for the fruit and vegetable sector, highlighting innovation, sustainability and international projection as key factors in boosting the competitiveness and value of Spanish production. Our joint participation with TOMRA Food allowed us to showcase the added value of sorting, quality control and resource optimisation solutions, which are increasingly in demand in a market that is committed to efficiency and sustainability.